Lesson 2 – Your Lead Magnet
The easiest way to grow your online business is to first build a prospect list of people who might be interested in your main offer. With a big prospect list, you will always have new customers for your business.
You need to decide what your topic will be before you can create a suitable lead magnet. You might ask the question why you need to create a lead magnet?
Why You Need a Lead Magnet
- A good lead magnet will enable you to show your new subscriber exactly what you have to offer.
- A good lead magnet will solve a specific problem for the interested party.
- If the prospects can get results with the use of your lead magnet, then it will start to build trust.
- When your new list members like your style and see value in your free content, then they might be more prepared to look at your paid offers as well.
- The name of your lead magnet is very important and will determine if the prospect will be prepared to give their contact details in exchange for access.
I have created a blueprint to assist you with the creation of your lead magnet. You can download it with the link below:
Ultimate Lead Magnet Blueprint (no opt-in needed)
Just follow the suggestions in this report and you will be able to create an excellent lead magnet for your prospects.
Keep in mind that your main idea should be to create something of great value for your new list members. It should help them to solve at least one specific problem for them.
Next we will discuss how you can create a lead capture page for your list.