Lesson 3 – Creating Your Lead Capture Page
The main purpose of your lead capture page is to entice interested parties to subscribe to your list. You offer them a report, short course or quick tutorial to help solve a problem they might have, at no cost.
To get access to your gift (lead magnet), you ask for their contact details so that you can send them the download link. Once they have subscribed to your list, you start to send them follow-up emails with your autoresponder.
As discussed in the first lesson, we will use the free option of Systeme.io as your mailing service and autoresponder. Fortunately they offer a great pagebuilder with which you can quickly create your capture page.
They have several templates from which you can choose one that you like. You just have to add a catching headline and a short description of what your offer is. It is always good to have some bullets with the main benefits spelled out.
In the first lesson we already touched on how you create a list building funnel and your first campaign. If you have not yet set up your list in Systeme, then
Return to Lesson 1 – Building Your List
Now we come to the part where you create your first capture page. The reason why we did not create the capture page in lesson 1, is that you cannot really create it if you have not yet done some research.
When you create your lead magnet, you will see what you can offer your new subscribers and you will have a name for your gift. You need this for your capture page.
Creating Your Capture Page with Systeme
Log in here to your Systeme.io Account.
It will open in a separate tab in your browser and you can always refer back to this page as you go.
Just click on the blue name to set up your new funnel. The first page that you’ll create is called the Opt-in or Squeeze page. Also known as your lead capture page.
Click on Opt-in and you can then select a template. Select one that you like. Simple is Better.
Fill in the details like the Headline – what do you offer? It should draw attention because you have just seconds to hook an interested person.
Sub-headline – what problem can it solve?
Add some bullets to highlight the benefits. You may also add a picture of yourself so that your prospects can see that they are dealing with a real person and it’ll immediately start to build trust with them.
The signup form should ask for the bare minimum like name and email address. You can always get more details when they decide to buy from you. End with a strong CTA or call to action.
Example: Click Here for Immediate FREE Download.
Here is the capture page through which you joined my list. The fact that you are reading this, means that it worked.
My Capture Page for My Systeme List
When you are done, click Save and then Preview your page to see if it looks right.
Next you create the Thank You / Download page. You do it in the same way as the Opt-in page. It should thank your new member for subscribing to your list. You can also add a link to your main offer’s bridge page with an OTO for your Bonus.
Ask them to look for the first email in their in-box and if they don’t see it, to also look in the Spam folder. It is important that they find your email because the download link for your gift will be given in the first letter.
Ask them to whitelist your email address so that they will receive all your emails in the future.
You will create your bridge page in a later lesson. Just leave space for it now and once you have created it, you can edit your Thank You Page. Save it for now.
PRO TIP: Your Leadmagnet should relate to your main offer. If it is a good match, then you might just make quite a few sales with your OTO on the Thank You page. It can be your own product or an affiliate product.
At the top of the screen click on the blue View Funnel button. You can subscribe to your own list to see if everything is working fine. (Don’t worry about the Inactive page. Just leave it as it is.)
Important – Your Opt-in Link
You can find the link for your lead capture page in Systeme by clicking on Websites in the top menu and then select Sales Funnels. Then click on the blue name of your List Builder that you created above.
Ensure that Opt-in is selected and then click on Configuration above. You will see the URL Path under the name Opt-in. Just click on the link icon to the right, to copy the link to your clipboard.
You promote this link to get new subscribers for your list. In later lessons you will discover how to get targeted traffic. Those are people who might already be interested in what you have to offer.
If you would rather like to use Leads Leap as your mailing service, then you are welcome. They have excellent tutorials that will guide you through the entire process. Their page builder is easy to use, and they also have templates for your capture page.
However, to send a follow-up email series, you will have to be a pro member. As a free member you can only send broadcast emails to your list members.
In the next lesson we look at how you link your capture page to your list.